Asda Rewards

Asda has today announced that it is making millions of pounds available to UK primary schools by encouraging families to use its loyalty programme – Asda Rewards.

In a game changing new campaign, fronted by Joe Wicks, the supermarket is offering to donate 0.5% of the value of any shop done at Asda until 30th November 2024 to customers’ primary school of choice – when they shop using Asda Rewards.

The supermarket is kicking off each school fund with £50 and offering to top up with an extra £1 for every customer that selects their school. The retailer is projecting to donate around £7.5m through the campaign.

The new initiative is a first for the loyalty market – allowing users to select their own benefactor and raise unlimited funds, simply by using their loyalty app – and with no impact on their own Cashpot earnings.

Please log into your ASDA Rewards app and select Westfield Primary School (Please use the postcode WA7 4TR)


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